waves that are the first unequivocal signals of a Big Bang that is about to hit us.
And that we can in turn contribute to create. For Enterprise Japan we chose a new way: we immersed ourselves in the creative magma of Streetwear culture and let it submerge and contaminate us. A new, surprising creative collision was born.
With a single goal to pursue: learning to listen, learning to observe, learning to grasp what is happening to give life, season after season, to Drop Streetwear Limited Edition: functional, bursting, and unexpected.
Capsule collections tell the stories we have encountered. Like the DROP 3 Enterprise Japan Starring Sfera Ebbasta, animated by his disruptive, incendiary soul of an artist. For a collection capable of capturing the most creative instincts.
The launch of each Drop is designed to increase the interest and Hype of the products through an approach defined by time and with strong attention to the community. Some instincts can't be controlled. But they can be felt.
And they can be supported in a discovery and contamination process that allows them to express their most authentic essence while shunning homologation, shunning banality.
The Enterprise Japan team is the first Big Bang of Eli Group’screative HUB, an experimental, ambitious, revolutionary project.
The gasoline in the fire of a new way of living streetwear brands.