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ENTJPN - We are one.
Discover our vision.
It’s about love, love for sneakers and its culture.

That’s what Enterprise Japan wants to bring into the game.

We are the generation that took off with Michael, the one that scraped their knees imitating Tony, the one that wrote their name on the walls but also the one that ran with Forrest, that lost her voice singing with Kanye and that took a step into the future with Virgil.

Sneakers are a cross-generational symbol that represent a culture shared by many different people around the world.

Enterprise Japan rides its values to offer a vision that respect this historic and social heritage but, at the same time, proposes something exciting and original.

That’s what our collections are: made by sneaker-lovers to people who love sneakers, no matter who they are, as we live on the same planet and our passion links us to each other.

Far and near.
The sneaker-culture is a continuous source of inspiration and stimulus for change in our approach to the world of streetwear.

Sneakers have the democratic and nonconformist power of the counterculture of the 1980s and 1990s made of graffiti, underground, hip-hop, streetball, and skateboard. It is the art of expressing oneself in the movement, of not being afraid of who one is, of pursuing, affirming, nurturing the differences that make us who we are.

Each other different from others and all belonging to one system.

Not only an object
- but a symbol.
Why do we all love sneakers? This is a less trivial question than it may seem.

That’s why we went back to the great icons, shared myths, to the models that had inspired entire generations dictating their tastes, but also their emotions, dreams, and desires. Sharing a symbol-object is a contemporary gesture of transgenerational union, where different people wear the same sneakers.
Enterprise Japan’s rocket-logo represents exactly that:
a symbol of movement. Aspiration, desire, and enthusiasm.

Enterprise Japan is projecting itself into the present in the form of new collections of undeniable identity strength and distinctive values.

It is not just a matter of drawing inspiration from the past. On the contrary, one must start from the ground up.

Enterprise Japan has immersed itself in the original values that had determined, created, generated, and incorporated streetwear. And when it really encountered it, it was confronted with the needs of a contemporary production.

Cultural heritage is not about what has been, but how we relate to it, learning to listen to it and take in its inspirations.